Cool Brand Leaders
An Insight into Britain's
Coolest Brands 2004
Edited By Angela Pumphrey
Superbrands Ltd.
December 2004
ISBN: 0954751019
144 Pages, Illustrated, 7 ¼" x 8 ½"
$39.95 Paper Original
Cool Brand Leaders are brands that have become extremely desirable among many
style leaders and influencers. They have a magic about them, signifying that
users have an exceptional sense of taste and style. It's so difficult to become
cool and so easy to lose it.
This is the third edition of Cool Brand Leaders and is part of a pioneering
and exciting program that was founded with the aim of paying tribute to the
UK's coolest brands.
Through identifying these brands, and providing their case histories, the SuperBrands
organization and its eminent panel of judges hopes that people will gain a greater
understanding and appreciation of the discipline of branding and a greater admiration
for the brands themselves.
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