CoolBrands 2013/14
An Insight into Britain's Coolest Brands

Book Title

Edited by: Rebecca Perry
January 2014
Superbrands (UK) Ltd
Distributed by Trans-Atlantic Publications Inc.
ISBN: 9780956533463
253 Pages, Illustrated
$125.00 Hardcover


CoolBrands(R) is an annual initiative aiming to identify and pay tribute to the nation's coolest brands. Packed with beautiful imagery, the CoolBrands publication celebrates these brands, exploring how they have succeeded in reaching the top and the journey that they have taken to get there. Each brand featured has qualified for inclusion based on the collective opinions of the independent and voluntary Expert Council - administered by The Centre for Brand Analysis - and just under 3,000 members of the British public. CoolBrands is one of three annual programmes administered by Superbrands (UK) Ltd.