Customer Centered Strategy

Thinking Strategically About Your Customers

By Mark Jenkins
Aug 1997
ISBN: 0-273-63004-0
256 p.
$47.50 Paper


This new text delivers a practical framework for managers to think strategically about their customers and moreover to know what their customers want before they do. It gives you the tools to think with foresight and creativity, in order to anticipate future customer needs and the vision to see how your organization needs to change in order to meet them.

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