Know What Your Customer Wants
By Ian Linton
This book explains how to utilize your customer information to improve the precision and effectiveness of marketing , customer service and customer retention programs. It shows you how an effective database can improve performance in areas like: direct marketing, relationship marketing, telemarketing, customer service, communication and sales management. The result of such improvement is inevitably stronger relationships with customers. Database Marketing will help improve the long term profitability of your organization by showing you how to use the information that you have at your fingertips.
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