Direct Hit
Direct Marketing with a Winning Edge

By Merlin Stone et al.
ISBN: 0-273-61689-7
320 p.
$19.95 Paper

This book is a no-nonsense practical tool kit which will enable you to launch a successful direct marketing campaign. It gives advice on planning an effective campaign as well as monitoring effectiveness and efficiency. It will also help you to improve your response rate and integrate your campaigns. Direct Hit is essential reading for direct marketers in organizations of all sizes.

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