Essential Marketing Sourcebook
By Ros Jay
Did you know- Most ads are read for 2-3 seconds 60% of communication relies
on body language 73% of people say no 5 times before they place an order!!!
There is only one place for researchers, project teams, marketers, development
specialists and managers to find reliable up-to-date marketing data in one source-
The Essential Marketing Sourcebook. This new edition has been completely updated
and expanded to include advice and tips from the gurus and the key industry
associations. It provides generic, not industry specific information, which
will apply to you, whatever business you are in. Contributors include- direct
mail information service, association of British Chambers of Commerce, BT, Henley
Centre for Forecasting, CIM, IDM, National Consumer Council, NatWest, Office
of Fair Trading and more Author - Ros Jay is a professional writer whose previous
bestselling titles include- Effective Presentation and How to Write Reports
& Proposals That Get Results.
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