Financial Times Marketing Casebook, 2nd Edition
By Levela Rickard & Kit Jackson
ISBN: 0-273-63896-3
June 2000
Financial Times (Division of Pearson Education)
177 Pages
$79.50 Paper Original
Topics include: marketing dynamics; European mareting environment; buying behavior;
segmenting markets; marketing onfo and research; anatomy of a product; product
management; new product development; price; pricing strategies; retailers and
wholesalers; promotional mix; advertising; sales promotion; personal selling;
direct and internet marketing; public relations, sponsorship and exhibitions;
strategic marketing; planning and control; non-profit marketing; international
marketing.
Return to Businesstitles.com main page