Financial Times Guide to Marketing
From Advertising to Zen

By Tim Ambler
1996
ISBN: 0-273-62032-0
365 p.
$15.95 Paper


The Financial Times Guide to Marketing is a perfect primer, taking you directly to the core of this essential discipline, and delivering the latest marketing tools and techniques. It is perfect for those who seek maximum comprehension within the minimum time. In this lively and innovatively structured guide the world of marketing is brought to life and all you need to know is provided in a handy book of solutions for every marketing challenge. It covers marketing principles, the marketing mix, measurement and control, and marketing people.


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