Foundation Marketing, 3rd edition
Modular Texts in Business & Economics Series
By Elizabeth Hill & Terry O'Sullivan
Financial Times / Pearson Education
480 Pages, Illustrated
$87.50 paper original
Foundation Marketing, 3e is an essential text for any one seeking a no-nonsense introduction to marketing. Clear and easy to use, it offers practical examples to highlight the basics of marketing, including its strategic and international dimensions. With interactive features such as in-text activities designed to develop key skills as well as marketing knowledge, Foundation Marketing, 3e is the ideal text to help you master marketing skills.
Designed for a wide range of students taking marketing and business modules, Foundation Marketing, 3e is also the recommended text for the Chartered Institute of Marketing's Introductory Certificate in Marketing. It also meets the needs of the growing number of students taking Foundation degrees. With a wealth of examples, case studies and memorable learning features, Foundation Marketing, 3e will provide you with a solid grounding in this essential business discipline. Terry O'Sullivan is Senior Examiner on the CIM Introduction to Marketing Certificate, and Lecturer in Marketing at the Open University Business School. Liz Hill is Director for Arts Intelligence Ltd.
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