Get Up to Speed with Online Marketing

Book Title

By: Jon Reed
March 2014
Pearson Education
Distributed by Trans-Atlantic Publications Inc.
ISBN: 9781292001166
275 Pages
$37.50 Paper Original



If you want to grow your business, how do you get the word out about your product or service? By going where your market is – and these days, that’s online.

This step-by-step guide to online marketing is straightforward, easy to understand and demonstrates simple, affordable and effective ways to:

· Design your website – how to create a site and make sure your customers can find it

· Use social media to your advantage – how to reach your market on Facebook, Twitter, LinkedIn, Pinterest, Google+, Instagram and more

· Create engaging online content – how to publish valuable, interesting and sharable content for your blog, podcast and website

· Develop an online marketing plan – build your customised plan and measure your results

Covering every major online platform, and some smaller ones too, Get Up to Speed with Online Marketingwill show you exactly how to maximise each one and develop a cohesive, effective online strategy with a limited budget, or even for free!



About the author

Preface to the second edition


Part 1 Get strategic

1 Online marketing 101

2 Your online marketing plan

Part 2 Get online

3 Establish a web presence

How to build a website with no technical knowledge

4 Boost your search engine rankings

How to increase your visibility on Google

5 Engage with email

How to build an email list without annoying people

Part 3 Get creative

6 Build a blog

How to build trust, reputation and traffic

7 Podcast for profit

How to attract an audience of loyal listeners

8 Lights, camera, action!

How to produce online video on a budget

9 Show, don't tell

How to showcase your business on photo sharing sites

Part 4 Get out there

10 Build an online community

How to choose and use social networks

11 Find fans on Facebook

How to harness the world's largest network

12 Develop leads on LinkedIn

How to take your business networking online

13 Tap into Twitter

How to use the real-time web to build a following

14 Get on Google+

How to add people to your circle of influence

15 Pique interest with Pinterest

How to use the visual web to attract attention

Part 5 Get help

16 Achieve more by outsourcing

How to find someone to help you achieve your vision

An A–Z of online marketing