Global Marketing Strategy

By Harold Chee & Rod Harris
Dec. 1998
ISBN: 0-273-62348-6
734 p.
$75.00 Paper Original
Global Marketing Strategy provides a coherent and stimulating analysis of the issues related to strategic marketing in an increasingly global economy. It takes the reader from an awareness of global developments to a more informed understanding of how they apply to business now and in the near future.

Return to main page