International Marketing & Export
Management, 4th Edition
By Gerald Albaum, et al.
Financial Times / Pearson Education
December 2002
ISBN: 0-273-655213
689 Pages, 7 1/2" x 9 3/4"
$87.50 Paper Original
OUT OF PRINT
This fourth edition has been written in response to the rapid changes occurring
in international marketing and the growth in importance of international markets
to companies of all sizes. The key factors driving change, including major technological
advances and lowered costs in communications, the emergence of e-commerce, improvements
in transportation and logistics, continued lowering of barriers to trade and
investment, the growth of international alliances and the increasing globalization
of business are examined.
This book is focused on primarily on the marketing decisions and management
processes involved in developing export and other international marketing operations.
Whilst the exporting focus remains for this fourth edition, more extensive material
on other forms of entry and methods for evaluating market entry strategy and
provided. This text is ideal for undergraduate and postgraduate courses in International
Marketing or Export Marketing/International Trade.
It can also be used as a supplementary text on International Business courses
and as a useful source of reference to even the most experienced practitioners.
For tutors there is an Instructor's Manual and overhead transparency files to
accompany this text. The Instructor's manual includes, for each chapter, a teaching
outline, answers to the end-of-chapter questions, answers to the end-of-case
questions, and some objective questions for use in examinations. Available for
tutors to download at www.booksites.net/albaum.
Return to the Businesss Titles Home
Page