International Retailing
Trends & Strategies

By Peter McGoldrick and Gary Davies
ISBN: 0-273-61183-6
208 pages
$82.50 Paper

International Retailing, the first book to address seriously the recent trends in retailer internationalism, provides a completely up-to-date and truly international review of both the driving forces behind internationalism and the strategies employed within it. Particular attention is paid to the European market, with a detailed look at Scandinavia. The final chapter is a review of the likely future trends in this field. This book also includes contributions from the leading authorities in their fields and completely up-to-date examples.

Return to the Businesss Titles Home Page