Trends & Strategies
By Peter McGoldrick and Gary Davies
International Retailing, the first book to address seriously the recent trends in retailer internationalism, provides a completely up-to-date and truly international review of both the driving forces behind internationalism and the strategies employed within it. Particular attention is paid to the European market, with a detailed look at Scandinavia. The final chapter is a review of the likely future trends in this field. This book also includes contributions from the leading authorities in their fields and completely up-to-date examples.
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