Marketing & Promotional Strategy
Vocational Business Series

By Darren Gelder & Paul Woodcock
April 2003
Nelson Thornes
ISBN: 0-7487-7111-5
79 pages, Illustrated, 7 1/2 x 9 3/4"
$19.95 Paper Original

This series of six core module texts and five new optional unit texts provides comprehensive coverage of Vocational AS and A Level Business Studies. Each book focuses on vocational aspects of business, rather than theoretical models, allowing the reader to understand how businesses operate.

They contain a range of case studies and activities illustrating how businesses respond to internal and external changes.

Fully up-to-date to meet the requirements of the latest specifications. Each text is an affordable unit for post-16 students who require resources for individual core modules. Also suitable to support individual modules of any post-16 courses containing Business, Finance or Marketing.

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