Marketing Research

An Integrated Approach

By Alan Wilson
Financial Times / Pearson Education
February 2003
ISBN: 0-273-65113-7
367 Pages, 7 1/2" x 9 3/4"
$77.50 paper original

This book is for undergraduate and postgraduate courses in marketing research in marketing and business programs and for the MRS (Market Research Society) Diploma. This exciting new text provides for the first time an integration of both the professional and practical elements of marketing research, by providing an understanding of the management issues and the practical techniques facing today's marketers. Heavily case based approach, with up-to-date coverage of international marketing research throughout, this texts overriding aim is to provide academic rigour with real-life practicality.

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