Mastering Fashion Buying &
By Tim Jackson & David Shaw
214 Pages, Illustrated, 6 ¼” x 9 ¼”
$49.50 Paper Original
The first academic textbook covering European retail fashion buying and merchandising. It provides a unique insight into best practice across the fashion industry.
Covering design, marketing, sourcing, negotiation, range planning, supply chain and stock management, it clearly integrates current operational practice with theory.
This, combined with a thorough explanation of careers, makes it a key text as it provides an important reference source for existing practitioners, as well as being vital for students, new entrants and those seeking a career change into buying and merchandising.
Role of Buying and Garment Technologist
Role of Merchandising
Market Planning for Fashion Retailers
Buying and Law
Sourcing and Supply Chain Management
Stock Management and Distribution
Retail Formats and Visual Merchandising
Future Trends in Modern Buying and Merchandising
About the Author
Tim Jackson is currently a Senior Lecturer in Marketing at the London College of Fashion where he has been for the last five years. He has experience of working in both buying and merchandising teams for different high street retailers, including Dash, Burton Retail, and Jaeger.
David Shaw has enjoyed a long and successful career in the fashion industry, and has held both commercial and academic posts. He has lectured at the London College of Fashion and the London Centre for Fashion. Specializing in buying and merchandising, he has worked for famous names such as BHS, Debenhams etc.
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