Quick Answers to Web
Marketing Questions

By Alison Alsbury & Sean McManus
Pearson Education Limited / Prentice Hall
December 2002
ISBN: 0-273-65327-X
218 Pages, Illustrated, 6 1/4" x 9 1/4"
$52.50 paper original

We've done the hard work - so you don't have to. You've got a budget. You've got to decide how to spend it. And you have to get results. But what's the evidence that e-marketing works? And what makes people visit and revisit a website? Who uses the internet anyway? Do they respond to banner ads? Is it worth promoting on-line services through traditional media?

And can I justify my decisions to my boss? Quick Answers to Key Web Marketing Questions takes all the hard work out of decision making. We take all your most vital questions, collect the statistics from every conceivable source, read them, interpret them and give you the bottom line answers with vital figures you need to make your life simpler - and more successful.

Intelligent analysis and additional comment ensures that you are clear as to what the statistics are saying, and whether they are relevant to you. You don't just need facts that are true - you need facts that are also helpful. What makes Websites work? How cost effective are they? This text provides simple succinct answers, backed up with hard facts, to all the Web marketing questions you have ever wanted to ask.

Return to the Businesss Titles Home Page