Retail Strategy
Planning & Control

ByDavid Walters & Jack Hantahan
Macmillan Business
November 2000
ISBN: 033375235X
436 Pages, Illustrated, 7 7/16 x 9 3/4"
$87.50 paper original

Here is a structured approach to retail strategy around the key themes of plamning & control. Topics include all stages of retail strategy, including analysis, planning, implementation & control--all of which is based upon real-world experiences. All phases of retailing are covered, from mechandise and customer services to human resources development, management of the supply chain, and the latest developments in technology. Many international case vignettes & examples are included along with three large assignment case studies.

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