Planning & Control
ByDavid Walters & Jack Hantahan
436 Pages, Illustrated, 7 7/16 x 9 3/4"
$87.50 paper original
Here is a structured approach to retail strategy around the key themes of plamning
& control. Topics include all stages of retail strategy, including analysis,
planning, implementation & control--all of which is based upon real-world
experiences. All phases of retailing are covered, from mechandise and customer
services to human resources development, management of the supply chain, and
the latest developments in technology. Many international case vignettes &
examples are included along with three large assignment case studies.
Return to the Businesss Titles Home