Retail Marketing Management
2nd Edition

By David Gilbert
Financial Times / Pearson Education
February 2003
ISBN: 0-273-65511-6
467 Pages, Illustrated, 7 1/2" x 9 1/2"
$110.00 paper original

This book covers undergraduate and postgraduate courses in Retail Marketing and Marketing Management, and HND Retail Marketing. The second edition of this highly successful text offers a unique approach that combines retail marketing theory with the newer retail concepts and international examples.

Building on the first edition this text starts by looking at the nature of retailing as an activity, then introduces retail marketing, followed by a discussion of consumer behavior, the retail marketing mix, and other important issues such as location strategies, branding, the application of IT and ethics.

This text takes an integrated approach to explaining the process of internationalization, and the inclusion of plenty of international examples reinforces this approach. This book is seen as one of the few that fully integrates retailing and marketing.

Return to the Businesss Titles Home Page