Small Business Websites that Work
Get Online to Grow Your Company
By Sean McManus
Pearson Education Limited / Prentice Hall
240 Pages, Illustrated, 6 1/4" x 9 ¼"
$59.50 paper original
How can you manage website designers if you don't understand the technology?
How can you create a website that increases your business's profits? Will a
website designer understand your business and your customers as intimately as
you do? Even the best designers probably have no background in marketing, no
previous contact with your target audience and little experience in setting
a business strategy for a website.
That's why it's important that you learn enough about how the Internet works
and how your business will benefit from having a website, to manage the design
team. Packed with practical tips, checklists, and numerous examples, Small Business
Websites that Work will walk you through the decisions you need to make in commissioning
a website for your organization and managing the team responsible.
Learn how to: spot common defects in the website design, make the site more
profitable for the company, differentiate the company on the Internet, and promote
the website effectively integrate your website with the rest of your business.
You could just put your existing brochure online, but this book will show you
how you can build a site that will generate a better response from the marketplace
and will enable you to engage the Internet community more fully.
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