Smart Retail
How to Turn Your Store into a Sales Phenomenon
2nd edition

By Richard Hammond
February 2008
Financial Times - Prentice Hall
Distributed By Trans-Atlantic Publications
ISBN: 9780273712770
216 Pages, Illustrated, 6 x 9 1/4"
$49.50 paper original


Work in retail for any length of time and it gets into your system. There's something about shop-based selling - it’s immediate, exciting, risky and hard to predict. Most retailers love it. But in many ways it’s the least understood of all business practices.

Now in its second edition, this bestselling book provides you with even more crucial insights into how retailing works. Fully revised and updated with the latest success stories, new ideas, strategic and tactical thinking, Smart Retail is the how-to retail bible. New chapters include learning from the past pioneers of retail - the simple yet effective strategies your competitors have forgotten and  how use data to drive profit and growth.

Covering everything from creating the ultimate retail experience to understanding your customer and the importance of motivated shop floor workers, this is the book that will equip managers, ambitious team-workers, retail entrepreneurs and indeed anybody who sells direct to customers, with practical winning ideas and strategies.

This book is the first 'how to' retail handbook. It uncovers the key elements that separate the great retailers from the average, the killer teams from the also-rans and the High Street success stories from the back street strugglers. Covering everything from creating the ultimate in-store experience to understanding your customer and from promotional strategies to building energised and motivated teams, this is the book that will equip store managers, aspiring team-workers, retail entrepreneurs and indeed anybody who sells direct to customers, with practical winning ideas and strategies for retail success.


Contents

Part 1  You

1  Money where your mouth is

2  Rising above the crowd

3  Rolling those snowballs

Part 2  Team

4  What's the Big Idea?

5  How to build great teams

6  How to get people out of bed

7  All we need is a little better everytime

Part 3  Customer

8  How to make more money

9  Great customer service

10  A little stuff about strategy and why it's even worth bothering reading about

11  Promote or die

12  Marketing for real people

13  A brief history of retail

Part 4  Store

14  Discovery

15  The great big theatre of shop

16  Store environment

Epilogue - and we're done?

Features



Return to the Businesss Titles Home Page