An Insight into Some of Britain's Strongest Brands 2011
By Jane Bainbridge & Karen Dugdale
Distributed by Trans-Atlantic Publications
199 Pages, Illustrated
Superbrands aims to highlight brands from a wide range of sectors that have become the strongest and most iconic in their field. The publication explores how these brands have succeeded in reaching the top and is part of a pioneering programme that was founded with the aim of paying tribute to the UK's strongest B2B B2C brands. Through identifying these brands via an independent selection process administered by The Centre for Brand Analysis, and providing their case histories, the Superbrands organisation hopes that people will gain a greater understanidng and appreciation of the important and highly topical discipline of branding, as well as a greater admiration for the brands themselves.
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