Uncommon Practice
People who deliver a great brand experience

By Shaun Smith & Andy Milligan
Financial Times / Pearson Education
September 2002
ISBN: 0-273-65936-7
192 pages, 7 x 9"
$28.00 paper original

Today's new key to competitive success--don't brand products, brand experiences. Here's the hidden story behind today's hottest brands, including exclusive conversations with interview-shu brand executives. This book will help you align your company to deliver high-value, clearly diofferentiated brand experiences. From Interbrand--the world's leading branding consultancy.

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