Using Questionnaires & Surveys to Boost Your Business

By Nick Evans
ISBN: 0-273-61181-X
230 p.
$52.50 Paper

Understanding your customers and your staff is critical to success whether you are running a business or providing services to the community. Questionnaires and surveys are increasingly the means by which businesses and public services measure their effectiveness and discover more about their marketplace. This book takes you step-by-step through the whole process of planning and creating a questionnaire, then into the collection of the data and their analysis and interpretation, culminating in the presentation of results. It will show you how to: set objectives and define a questionnaire-understand the needs of your respondents-select appropriate question and answer types-and design the questionnaire for maximum effectiveness.

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