Beermat Entrepreneur
Turn Your Good Idea Into a Great Business
2nd Edition

By Mike Southon & Chris West
Pearson / Prentice Hall
December 2005
ISBN: 0273704540
186 Pages, Illustrated, 6 ¼” x 9 ¼”
$42.50 Paper Original

Beermat Entrepreneur became an instant bestseller on publication in 2002. It has helped tens of thousands of people thinking about starting a business to understand how to turn a good idea into a great business.

In the three years since Beermat Entrepreneur was originally published, Mike Southon and Chris West have met literally thousands of people at every stage of starting up, from thinking about it through to growing businesses. The experiences and feedback of these people has overwhelming supported the Beermat methodology.

In this edition, the authors have distilled the feedback from entrepreneurs to fine tune Beermat so that it offers exactly what entrepreneurs are looking for. The new edition offers more advice on working with a bank to your greatest benefit, more info on how to grow your business, and much needed advice on what to expect and how to handle the 20-plus employee stage.


Mike Southon is a serially successful entrepreneur. He co-founded The Instruction Set, an open systems consultancy in 1984, and sold the company five years later to what is now Cap Gemini Ernst & Young. Mike has since been involved in seven start-up ventures, responsible for sales and marketing as well as helping to secure funding from venture capitalists. Mike is very active as an independent consultant, and has been a keynote speaker at conferences all over the world for Microsoft, IBM, Novell, Dell, Hewlett-Packard and many others. He has been a visiting lecturer at City Univeristy Business School since 1992.

Chris West is a writer and journalist. His China Quartet of mysteries is published in Asia, the USA, the UK and Europe. He also works in PR and marketing, and is currently involved in his own start-up enterprise.

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