Brilliant Business Plan
What to Know & Do to Make the Perfect Plan

By Kevan Williams
January 2011
Pearson Education
Distributed by Trans-Atlantic Publications
ISBN: 9780273742524
223 Pages
$42.50 Paper Original


A brilliant business needs a brilliant business plan and this is the book to help you write one. It will take you step by step through the process to help you build a business plan quickly and easily and then use it to build your business.

This book introduces the basic concepts of business planning, shows you a swift and smart way to prepare a business plan and reveals how to use a business plan to run your business more effectively.

This book is ideal if you need a plan to show your bank manager, small investors and employees, or to use as a chart for steering your business. It contains:

- Step-by-step instructions on how to build your brilliant business plan from scratch.

- A range of model plans for very different businesses to show you brilliant business planning in action.

- Advice on what delights banks and investors, as well as what not to do.

Author acknowledgements

Chapter 1: An introduction to writing your Business Plan

Chapter 2: Getting started?

Chapter 3: Competition; show how you’ll beat them

Chapter 4: Harnessing the power of marketing

Chapter 5: Making money – the most popular part of the plan!

Chapter 6: How you’ll fund your business

Chapter 7: The people side of your plan

Chapter 8: Protecting what your ideas

Chapter 9: How to reduce your plan to two pages; the executive summary

Chapter 10: Presenting your Business Plan

Chapter 11: Our Business Plan in Action

Appendix: Pro-forma business plan

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