Business Economics, 2nd edition
Longman Modular Texts in Business & Economics Series
By Win Hornby, et al.
Financial Times / Pearson Education
471 Pages, Illustrated, 7 ½ x 9 ¾"
$87.50 paper original
The 12 major parts of this book are: Domestic economic environment. International
economic environment. Macroeconomic issues. Structure of the economy. Organization
of firms & markets. Business objectives. Demand in theory & practice. Costs
in theory & practice. Pricing in theory & practice. Investment in theory & practice.
Corporate strategy & business economics. Government & business. Appendices.
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