Consumer Behaviour
A European Perspective
3rd edition

[Enhanced Media Edition Pack]

By Michael Solomon, et al.
September 2007
Prentice Hall / Financial Times
Distributed By Trans-Atlantic Publications
ISBN: 9781405873246
701 Pages, Illustrations, 7 5/8 x 10 3/8"
$115.00 Paper Original

Consumer Behaviour: A European Perspective 3rd edition provides a comprehensive, lively, contemporary and practical introduction to consumer behaviour. It shows how research and concepts in this subject can inform and be applied to broader/strategic marketing issues.

The unique five-part micro-to-macro wheel structure takes a multi-disciplinary approach to the discussion of consumer behaviour theory and applications, and includes the latest trends and demographic data for profiling European consumers. This book is ideal for second and third year undergraduate marketing students, or those students taking a consumer behaviour module as part of a business course. Companion Website Student Access Card: Consumer Behaviour

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