Financial Times Guide to Business Start Up 2011, 24th edition


By Sarah Williams
December 2010
Pearson Education
Distributed by Trans-Atlantic Publications
ISBN: 9780273740568
447 Pages
$50.00 Paper Original

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If you’re looking to start your own business, then make sure you have a copy of The Financial Times Guide to Business Start Up 2011 on your shelf. Annually updated, it is the most up-to-date resource and reference for guide anybody serious about making their business a successful one.

This is the essential, most authoritative and credible small business and start-up guide covering everything you need to know to succeed as an entrepreneur, from finance, tax and the law, to marketing, sales, pricing and budgeting.

Taking into account all the latest budget changes and reflecting the latest financial and legal changes, there is also a free email update on tax and legal changes just after every Budget. Written by a financial expert and entrepreneur, this edition will be updated to include all the tax changes made post-election.

Acknowledgements
Update for the Financial Times Guide to Business Start Up

1. You and your ideas
2. Who will buy?
3. A spot of coaching
4. Your business identity
5. Are you sure?
6. The business plan
7. Timing the jump
8. Less than 100 per cent
9. Off the peg
10. Franchises
11. Beating the pirates
12. The right name
13. Getting the message across
14. Getting new customers
15. Building customer relationships
16. How to set a price
17. Choosing your workplace
18. Information technology - and other equipment
19. Professional back-up
20. Getting the right staff
21. Your rights and duties as an employer
22. Your business and the environment
23. Insurance
24. Forecasting
25. Raising the money
26. Staying afloat
27. Moving ahead
28. Not waving but drowning
29. Keeping the record straight
30. Tax
31. VAT
32. Pensions and retirement

References
Index

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