International Business Strategy

By John Ellis & David Williams
ISBN: 0-273-60712-X
384 p.
$97.50 Paper

This is a major new international business text, designed to help managers and aspiring managers to meet the challenges of international competition. It offers a balanced view of the action, reaction and interaction of internal and external drivers to the internationalization process, and enables an assessment of an organization's strategic needs and responses to be evaluated.

By linking corporate, business and functional strategies to international business performance, the book enables decision makers at all levels to understand how they can contribute to achieving and sustaining international business development.

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