New Business: Next Steps. All in One Guide to Marketing, Managing & Growing Your
Small Business

By: Ed Goodman & Ann Hawkins
October 2015
Pearson Education
Distributed by Trans-Atlantic Publications Inc.
ISBN: 9781292017662
224 Pages
$32.50 Paper Original



So you've launched your new business. But what do you need to do now to make sure it succeeds?

This all-in-one guide will help you make sure your fledgling enterprise becomes a successful business.

Packed with all the practical, valuable and insightful guidance you need on sales, marketing, finance, service, technology and much more, each chapter includes:

· Easy-to-apply strategies for business success

· Insightful case studies from businesses that survived the first five years

· Helpful exercises and action plans

· Valuable templates for you to use


About the authors


How to get your own questions answered


1 Managing the business

Case study: Klaxon

2 Managing growth

Case study: Social i Media

3 Managing finances

Case study: Contraband International

4 Managing social media

Case study: The Nutty Tarts

5 Managing technology

Case study: Clarity Heating

6 Managing marketing

Case study: SnoozeShade

7 Managing sales

Case study: OneSpaceMedia

8 Managing customers

Case study: The Elite Swimming Academy

9 Managing people

Case study: Breckland Orchard

10 Managing your exit