The Hidden Skills You Need to
Transform your business Writing
By Suzan St. Maur
Financial Times / Pearson Education
175 Pages, 6 1/4" x 9 1/4"
$42.50 paper original
Nearly all business writing aims to bring about some kind of change in the reader
- of perception or behavior or both. Good, persuasive wording helps, but on
its own it's not enough. For your business writing to work, you need to use
an additional set of less obvious, but equally important skills before your
fingers touch the keyboard… so what you do write is always effective and absolutely
right for the purpose. In this book, business communication expert Suzan St
Maur reveals those hidden skills and shows you how to use them for business
writing that's powerfully successful - whatever your objectives.
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