Principles of Business Economics

By Joseph Nellis & David Parker
Financial Times / Pearson Education
December 2002
ISBN: 0-273-64609-5
413 Pages, Illustrated, 6 3/4" x 9 1/4"
$69.50 paper original


This book is an ideal foundation for students at both undergraduate and postgraduate levels studying economics e.g. MBA, DMS, BAAB's etc. Also a useful resource for managers and based on the successful book by the same authors, this new text provides a forum for detailed discussion of the core principles of microeconomics and shows how these concepts are implemented in business decisions. User-friendly, jargon-free and comprehensive in its approach, it takes an in-depth look at the principles of business decision making, demonstrating how managers can apply economics in the workplace.

Contents include: Business economics, Analysis of consumer demand, analysis of production costs, Analysis of the firm's supply decision, Demand, supply and price determination, Analysis of perfectly competitive markets, Analysis of monopoly markets, Analysis of monopolistically competitive markets, Oligopoly, Managerial objectives and the firm, Understanding competitive strategy, Understanding pricing strategies, Understanding the market for labor, Understanding the market for capital, Understanding the market for natural resources, Government and business, Business and economic forecasting, Business economics - a checklist for managers.

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