Quantitative Approaches in Business Studies,

7th edition

By Clare Morris

Pearson Education

July 2010

ISBN: 9780273739418

520 Pages, Illustated

$99.50 Paper original

Table of ContentsGuided Tour

Preface

Acknowledgements

Note to the readerIntroduction: Why quantitative methods?

PART 1: NUMBERS - HOW WE HANDLE THEM

1. Tools of the trade: basic numeracy skills

2. Spreadsheets and other computer-based resources

PART TWO: NUMBERS - A MEANS OF COMMUNICATION

3. Obtaining the figures: data and data collection

4. Presenting the figures: tables and diagrams

5. Summarising the figures: measures of location and spread

6. Measuring changes: index numbers

PART THREE: NUMBERS - A BASIS FOR DEDUCTION

7. A firm foundation: elementary probability

8. Patterns of probability: some distributions

9. Estimating from samples: inference

10. Checking a theory: hypothesis testing

11. Making it better: statistics and quality improvement

12. Looking for connections: correlation

13. Spotting the relationship: line fitting and forecasting

14. Multiple regression

PART 4 NUMBERS - A TOOL OF PLANNING

15. Planning an inventory policy: stock control and simulation

16. Forecasting: time-series, semi-log graphs and exponential smoothing

17. Allowing for interest: financial mathematics

18. Planning production levels: linear programming

19. Planning a project: network analysis

20. Quantitative methods in the student research project

Appendices

1 Suggestions for further reading

2 Random sampling numbers

3 Cumulative binomial probabilities

4 Cumulative Poisson probabilities

5 Areas under the standard normal curve

6 Percentage points of the X2 distribution

7 The correlation coefficient

8 Thet-distribution

9 Solutions to selected exercises

Index