Small Companies, Big Winners
Making Small Companies Really Work

By Les Green
November 2001
The Book Guild Ltd.,UK
ISBN: 1-85776-529-X
126 pages, illustrated
$27.50 hardcover

Starting your own business is a dream for many people. There is money to be made, and, perhaps equally important, freedom to be gained. But how do you avoid the pitfalls that cause the majority of companies formed within the UK to fail within the first 18 months? In this book, the author shows how careful planning and a concrete, realistic vision are essential.

He explains how to plan ahead correctly, how to arrange finance and manage cashflow, the best techniques for successful negotiation with customers and suppliers, and the route to good sales and marketing. Each chapter is illustrated with clear figures and tables which condense essential information, as well as easy-to-understand spreadsheet examples illustrating good financial management practice.

Also included are many case-studies which pinpoint the right and wrong way to do things.

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