Start Your Business Week by Week, 2nd edition

By Steve Parks
August 2013
Pearson Education
Distributed by the Trans-Atlantic Publications
ISBN: 9780273768661
216 Pages
$42.50 Paper original

In 26 weekly steps, this unique and cleverly structured book will walk any budding entrepreneur through everything you need to know and do, in the exact order you need to do it, to get your new business up and running. Each step contains a to-do list, an explanation of what needs to be done, useful hints and shortcuts and the contact information you need.

Written by an experienced entrepreneur and updated for a new global economy, this book contains the most up to date, fresh thinking and ideas, so you can overcome the challenges of a new business start-up and turn your entrepreneurial dreams into reality.




Week 1:The Beginning

Week 2: The Future

Week 3: Where Are You Now?

Week 4: Start Learning

Week 5: The Founders

Week 6: The Idea

Week 7: Idea to Opportunity

Week 8: Testing and Refining the Opportunity

Week 9: Pitching your Opportunity

Week 10: Customers

Week 11: Competitors

Week 12: Branding

Week 13: Sales

Week 14: Premises and Equipment

Week 15: People and Technology

Week 16: Suppliers

Week 17: Planning for Problems

Week 18: Profit Forecast

Week 19: Cash Flow Forecast

Week 20: The Business Plan

Week 21: Banks and Advisers

Week 22: Start Selling

Week 23: Pitching for Funding

Week 24: The Big Leap

Week 25: Making it Official

Week 26: Launch!



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