Strategies for e-Business
Creating Value Through Electronic & Mobile Commerce.
Concepts & Cases

By Tawfik Jelassi & Albrecht Enders
Financial Times / Prentice Hall
December 2005
ISBN: 0273688405
670 Pages, Illustrated, 7 5/8 x 10”
$135.00 Hardcover

Do you want a book that links e-business to overall corporate strategy? That has case studies that investigate the phenomenon as well as the 'dot.bomb' disasters? This important new textbook offers a framework for comprehensive e-business strategy formulation based on rigorous and time-proven concepts from the field of strategic management, adapted to the specific context of e-business.

Ideal for MBA students, upper level undergraduates and practitioners, Strategies for e-Business provides the reader with tools for analyzing twenty-eight original case studies, examining how companies have developed and implemented electronic and mobile commerce strategies. The cases are contributed and researched by acknowledged experts and have been chosen to represent a range of industries including banking, retailing, media, education, manufacturing and advertising in Europe and beyond.


About the authors

1. Key terminology and evolution of e-business
2. Building e-business competence through concepts and cases

Introduction to Part 2
3. The impact of the Internet on the macro-environment and on the industry structure
4. Markets for e-business
5. Value creation in e-business
6. Strategy options for value creation in market spaces
7. Impact of the Internet on the horizontal boundaries of a firm
8. Impact of the Internet on the vertical boundaries of a firm
9. Internal organization of a firm’s e-business activities

10. A roadmap for e-Business strategy formulation

Synopses of case studies
1. Establishing a national IT infrastructure: the case of the French videotext system Minitel
2. Business process redesign at CompuNet: standardizing top-quality service through IT
3. E-Government: the role of information and communication technologies in the modernization of government
4. The Euro-Arab Management School
5. To be or not to be on the shelf: grocery retailing through the Internet -- Alcampo (Spain) v. Peapod (USA)
6. Fighting over the Internet: the virtual battle between (USA) and (Germany)
7. Cyber-entrepreneurship: the venture in Finland
8. The experience: is success at hand?
9. ChateauOnline
10. Banking on the Internet: the Advance Bank in Germany
11. The Electronic Purse in Portugal: a mere payment system or a socioeconomic revolution?
12. From e-banking to e-business at Nordea (Scandinavia): the world’s biggest clicks-and-mortar bank
13. Ducati Motorcycle (Italy): riding traditional business channels or racing through the Internet
14. Ducati (Italy) v. Harley-Davidson (USA): innovating business processes and managing value networks
15. Terra Lycos: creating a global and profitable integrated media company
16. the world’s number-one Internet search engine
17 DoubleClick, Inc.: a strategic transformation
18. Competing through EDI at Papeteries Brun Passot: making paper passé
19. CitiusNet: the emergence of a global electronic market
20 Business-to-business electronic commerce: -- an e-marketplace for small and medium-sized enterprises
21. B2B e-marketplace in the automotive industry: Covisint -- a co-opetition gamble?
22 eBay strategy A
23 eBay strategy B
24 eBay international
25 Online file-sharing: the music industry’s paradigm shift
26 12Snap (Germany, UK, Italy): from B2C mobile retailing to B2B mobile marketing
27 (Germany): a mobile payment service
28 NTT DoCoMo i-mode: value innovation at DoCoMo
Appendix Techologies for electronic and mobile commerce


• Comprehensive website at
• Offers students further material, such as current FT articles which are added each semester and related weblinks.
• Instructor's can benefit from PowerPoint slides, teaching notes and suggested syllabi for alternative courses drawn on the authors’ experience of teaching the subject to a range of students in different countries.
• A Detailed study approach for e-business strategy. Creativity and analytical ability are of fundamental importance in the strategy formulation process.
• A Comprehensive e-business strategy framework. This framework serves as a comprehensive basis for e-business strategy formulation. It is based on rigorous and time-proven concepts from the field of strategic management, which were adapted to the specific context of e-business.
• An e-business roadmap. Part 3 of the book contains an e-business strategy. It provides an overview of the key issues in strategic management. At the same time, extensive cross-references to the more detailed e-business strategy framework allow the reader to obtain more in-depth information when needed.
• In-depth case studies. The book contains 28 real-world case studies, which provide in-depth accounts of how companies in several industries and different countries have developed and implemented electronic and mobile commerce strategies. All the cases result from first-hand field-based research, which the case authors have personally conducted, in most cases in cooperation with executives and top-level managers of the companies involved.
• Broad coverage of the time horizon covered by the cases. The time period that the cases cover spans from grassroots of e-commerce (1993-1995), to the rise of the Internet (1996-2000), to the subsequent burst of the bubble (in 2000), to the current consolidation period (from 2001 to the present). By doing so, this provides a much broader perspective and thereby offers a more longitudinal and enriching view of the subject and the way it has evolved over time in terms of concepts and frameworks, as well as strategies and practices.


Tawfik Jelassi is Professor of e-Business and Information Technology at the School of International Management at Ecole Nationale des Ponts et Chaussees, Paris, France. Albrecht Enders is an Associate with The Boston Consulting Group, Cologne, Germany


"Strategies for e-business" is packed with a treasury of timely and insightful international case studies, the very best concepts from academics, and powerful prescriptions for practicing managers who wish to navigate the world of e-business, without the hype. This very readable book is clearly the culmination of years where Jelassi, in particular, has remained on the forefront of making e-business very relevant to the practicing manager, gleaning deep insights from case research on how firms use e-business to gain competitive advantage, and his own leading academic research."
Prof. Andrew Boynton, Director of the Executive MBA, IMD Lausanne

"The practical approach of this book inspires the reader to create value with e-business. It breaks down the barriers between conventional business and e-business. The carefully-researched and well-written case studies vividly demonstrate how to achieve sustainable advantage through new technologies."
Haider Rashid, Chief Information Officer, ABB Group

"This textbook is a great resource for everybody who is active in e-business. The comprehensive case studies outline the new pillars for success: a solid business model and well-founded strategy adapted to the unique characteristics of the digital world."
Philipp Justus, Managing Director eBay Germany

"The strategic focus of this book is a unique feature that will be appreciated by final year undergraduates, postgraduates and practitioners."
Mark Xu, Senior Lecturer, Department of Accounting, Law and Management Science, University of Portsmouth

"I have used several of the case studies that Jelassi has produced in my own teaching and find them to be invaluable...This will become, in my opinion, one of the best textbooks on e-commerce. It combines case studies with a serious and respected intellectual perspective. I would definitely adopt it - books like this are rare."
Neil Pollock, Lecturer in e-business, Management School and Economics, The University of Edinburgh

"Case studies are central to our e-business strategy module ... I will include the text as part of the module as soon as it is available."
Simon Snowdon, Lecturer and undergraduate e-Business Programme Director, The University of Liverpool Management School.

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