Understanding the Business Environment, 3rd edition

By Claire Capon
Pearson Education
Distributed by Trans-Atlantic Publications Inc.
August 2009
ISBN: 9780273708148
440 Pages, Illustrated
$99.50 Paper Original


Understanding the Business Environment introduces the nature and environment of organisations to the first-time student of business. Clearly and accessibly, the book examines the external and competitive environment of business, as well as the structure, culture, resources and functions inside organisations.

This combination of both the internal and external environment of organisations is unusual, and marks this book out as particularly valuable for courses aiming to give students a rounded introduction to business.

It is written for students on undergraduate and postgraduate degree programmes in business, or business-related disciplines.

The following online resources support the text:


List of case studies  


Teaching with this book  

Guided tour of the book  


1  The external environment  

2  The composition of the external environment  

3  The competitive environment  

4  Inside organisations  

5  Culture and organisations  

6  Organisational behaviour  

7  Human resource management  

8  Marketing  

9  Operations management  

10  Finance  

11  Managing knowledge and innovation  

12  Stakeholders, governance and ethics  



Features Author

Claire Capon is Senior Lecturer at Staffordshire University Business School. She is also author of another Pearson textbook: Understanding Strategic Management (2008).

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