Get Your Audience to do Your Marketing for You
By Russell Goldsmith
Pearson Education Limited / Prentice Hall
130 Pages, Illustrated, 5 1/2" x 8 1/2"
$47.50 paper original
Email is a very powerful, all reaching medium. Get your message right and your
friends and customers will do your work for you. They can forward on your message,
your brand, and your product name - and begin a process that could reach millions
around the world. But what, if any, are the rules? It's not easy to get it right
when so far there hasn't been much information on what works. Viral marketing
is THE marketing buzzword. So what's it all about? How does it work? How did
it all start? How effective is it? When is viral marketing appropriate? Who
has succeeded? How can we learn from those who have succeeded and those who
have failed? These are just some of the questions answered in viral marketing.
It also provides an understanding of what it is about people that make them
want to pass on an email to a friend or colleague - and how to ensure they do
so for your benefit. This is a practical, informal, informative, easy-read guide
to explain what viral marketing is, how to do it and how to measure success.
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