Business of Tour Operations, 3rd Ed.
By Pat Yale
283 p. illus.
This is one of the first books to cover the whole area of tour operations. It looks at the evolution of tour operators, examines such organizations as Air Tours and First choice in detail, and explains the different types of operators. It considers the trends and issues currently affecting the industry and provides a comprehensive and up-to-date analysis of the sector. The packaging of the product is explained, together with accomodation, travel and transfer arrangements. Also covered are pricing of packages, marketing and the complexities of the brochure. The reader will come to understand how a tour operator's office is organized, consumer protection, risks and the effect of tour operations on host destinations.
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