eTourism
Information Technology for Strategic Tourism Management
By Dimitrios Buhalis
Financial Times / Pearson Education
April 2003
ISBN: 0-582-35740-3
403 Pages, 7 1/2" x 9 3/4"
$63.50 paper original
The book is aimed at advanced undergraduate and postgraduate students in business,
tourism and hospitality programmes that need to explore how they can use ICTs
in a strategic context. It is also anticipated that researchers and practitioners
will find it useful and stimulating. This book addresses the digitization of
all processes and value chains in the tourism, travel, hospitality and catering
industries. By analysing the new technological trends it provides a solid basis
for analysing the impacts of the Information Communication Technology (ICT)
revolution on the tourism industry. The book adopts a strategic management and
marketing perspective for tourism enterprises and destinations. It suggests
that eTourism revolutionizes all business processes, the entire value chain
as well as the strategic relationships of tourism organizations with all their
stakeholders. It additionally focuses on how ICTs are employed in airlines,
hotels, travel agencies, and tour operators and destinations management organizations.
The book demonstrates that eTourism increasingly determines the competitiveness
of the organization, and therefore, it is critical for the competitiveness of
the industry in the longer term. Aimed at advanced undergraduate and postgraduate
students in business, tourism and hospitality programmes, the book addresses
the digitisation of all processes and value chains in the those industries.
It analyses new technological trends and how critical they are for the competitiveness
of the industry today. Features include strategic perspectives on the contribution
of ICT (Information Communication Technology) to tourism organisations' competitiveness;
international examples to ensure global application and relevance; extensive
use of case studies and illustrative examples to demonstrate the link between
theory and real world tourism situations; discussion topics to encourage students
to analyse the information covered; and an associated website featuring up-to-date
FT articles and powerpoint slides to create a comprehensive teaching and learning
package.
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