Marketing Management for Travel & Tourism
By Lesley Pender
320 p. illus.
$59.50 Paper Original
This is a comprehensive textbook that considers the application of the principles of marketing to the different sectors of the travel and tourism industry. The text uses case studies to illustrate the use of different methods in practice and in context both in the public and private sectors. Detailed references enable students and practitioners to study any area in greater depth.
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