Marketing Management for Travel & Tourism
By Lesley Pender
June 1999
ISBN: 0-7487-2783-3
320 p. illus.
$59.50 Paper Original
This is a comprehensive textbook that considers the application of the principles
of marketing to the different sectors of the travel and tourism industry. The
text uses case studies to illustrate the use of different methods in practice
and in context both in the public and private sectors. Detailed references enable
students and practitioners to study any area in greater depth.
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