Tourism: Principles & Practice
Enhanced Media Edition
By Chris Cooper, et al.
Financial Times - Prentice Hall
Distributed By Trans-Atlantic Publications
400 Pages, Illustrated, 7 3/4 x 10 1/2"
$99.50 Paper Original
This text introduces the fundamental principles of tourism and provides a framework that effectively integrates theory and practice. A global and diverse spread of examples shows the impacts and influences of this fast-changing industry on its environment and vice versa.
Companion website includes an Instructor's Manual and Powerpoint slides for the tutor; self-assessment questions, weblinks and a glossary of key terms for the student.
Suitable for a wide range of introductory and other modules on undergraduate and postgraduate degree programmes in TourismContents
PART ONE: TOURISM DEMAND
1 Managing Tourism Demand
2 Tourism Consumer behaviour
3 Measuring Demand for Tourism
4 Tourism Demand Determinants and Forecasting
PART TWO: THE TOURISM DESTINATION
5 The Economic Impact of Tourism
6 The Environmental Impact of Tourism
7 The Socio-cultural Impact of Tourism
8 Sustainable Tourism
9 Tourism and Development Planning
PART THREE: THE TOURISM SECTOR
14 Public sector and policy
PART FOUR: MARKETING FOR TOURISM
15 Marketing for Tourism - the Historical Roots
16 Managing Marketing for Tourism
17 Marketing Planning
18 Marketing Mix Applications
PART FIVE: DEVELOPMENTS IN TOURISM
19 Information Technology in Tourism
20 The Future of Tourism: Trends and Issues Beyond our Control
21 The Future of Tourism: Trends and Issues Within our Control
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