Tourism & Leisure Research Methods
Data Collection, Analysis & Interpretation
By Mick Finn, et al.
Longman
August 2000
ISBN: 0582368715
302 Pages, Illustrated, 7 ½ x 9 ¾"
$67.50 paper original
The major sections of the book are: Introducing Research. Methodology & Research Design. Evaluating Research. Secondary Data Analysis. Qualitative Methods. Social Surveys. Sampling Techniques. Content Analysis & Semiological Analysis. Descriptive Statistics & the Graphical Presentation of Data. Bivariate & Multivariate Analysis. Inferential Statistics. Writing a Research Report. Appendices. Answers.
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