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ONLINE MARKETING – CAN YOUR BUSINESS AFFORD TO BE WITHOUT IT?
If you want to grow your business, how do you get the word out about your product or service? By going where your market is – and these days, that’s online.
This step-by-step guide to online marketing is straightforward, easy to understand and demonstrates simple, affordable and effective ways to:
· Design your website – how to create a site and make sure your customers can find it
· Use social media to your advantage – how to reach your market on Facebook, Twitter, LinkedIn, Pinterest, Google+, Instagram and more
· Create engaging online content – how to publish valuable, interesting and sharable content for your blog, podcast and website
· Develop an online marketing plan – build your customised plan and measure your results
Covering every major online platform, and some smaller ones too, Get Up to Speed with Online Marketingwill show you exactly how to maximise each one and develop a cohesive, effective online strategy with a limited budget, or even for free!
Contents:
Acknowledgements
About the author
Preface to the second edition
Introduction
Part 1 Get strategic
1 Online marketing 101
2 Your online marketing plan
Part 2 Get online
3 Establish a web presence
How to build a website with no technical knowledge
4 Boost your search engine rankings
How to increase your visibility on Google
5 Engage with email
How to build an email list without annoying people
Part 3 Get creative
6 Build a blog
How to build trust, reputation and traffic
7 Podcast for profit
How to attract an audience of loyal listeners
8 Lights, camera, action!
How to produce online video on a budget
9 Show, don't tell
How to showcase your business on photo sharing sites
Part 4 Get out there
10 Build an online community
How to choose and use social networks
11 Find fans on Facebook
How to harness the world's largest network
12 Develop leads on LinkedIn
How to take your business networking online
13 Tap into Twitter
How to use the real-time web to build a following
14 Get on Google+
How to add people to your circle of influence
15 Pique interest with Pinterest
How to use the visual web to attract attention
Part 5 Get help
16 Achieve more by outsourcing
How to find someone to help you achieve your vision
An A–Z of online marketing
Index
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